Many business owners are wondering what they can do to gain ground after a difficult year. Employee morale may be a bit low, business is still bouncing back, and we’re all thinking about what we can do to make the future brighter.

At NiteHawk Sweepers, one of the ways we keep spirits up is by staying engaged in our community, supporting causes and organizations we care about. Often called “corporate social responsibility,” these activities are about more than duty or obligation—they are reflections of the values that drive everything we do. For example, since 2011 NiteHawk has partnered with the Disabled American Veterans Foundation, a national nonprofit that supports over one million veterans and their families each year. The DAV Foundation connects veterans to healthcare, employment, education, and other services to ensure success in civilian life. NiteHawk donates to DAV on behalf of customers who purchase a special DAV wrap on our Osprey II and Raptor II sweepers. In addition to donations, the wrap creates increased visibility for DAV, while helping NiteHawk and our customers communicate support for this great organization and all American veterans.

In addition to company-wide initiatives, we have many employees involved in organizations and causes important to them. Last year, one of our long-time employees committed to helping his Oregon community that was devastated by wildfires. In his local area, 2,357 homes were damaged or destroyed by the fires. Together with his church and other volunteers, this employee helped organize relief efforts for many local families that lost their homes. Donations included nine cars, seven tractor-trailer loads of household goods and clothing, 50 quilts, and twelve home appliances like refrigerators and washing machines. The team also solicited local restaurants to donate thousands of meals, and they gathered $34,000 in cash and gift cards so families could buy additional supplies.

Community service is an important part of many NiteHawk employees’ lives. Controller Monica Hoffer has volunteered for years through her church to support local people in need. She and her husband help supply meals and basic home repairs for those recovering from illness or experiencing other hardships. Production Manager Danny Vong continually supports a village in Cambodia; he and his family have been able to build a well and several roads through their contributions. We’re proud to have so many employees that are doing good in the world.

Regardless of how your organization participates, there are many intrinsic benefits to community engagement. In addition to boosting employee morale, supporting meaningful causes can spur innovation, enhance your brand, and even save money. NiteHawk for example has cut energy costs through our use of sustainable technologies like LED lighting and hydroelectric power. Whatever causes you support, giving back helps us all through hard times and makes us better businesses and better people.

Does your organization have any causes to which you contribute? Like our NiteHawk Facebook page or tag us in a photo of your business. We will help to promote your favorite charity! As you continue to work on recovering from a difficult year, consider incorporating charitable initiatives into your business.