Perhaps you’ve heard or read about corporate social responsibility, a relatively recent trend among for-profit businesses of engaging in humanitarian or charity work. Far from a passing fad, this development in the business world is increasingly becoming an expectation among successful firms. Here we discuss how your firm can grow and benefit from such activities in a meaningful way.
While there is no set definition for corporate social responsibility, or “CSR”, the term generally refers to business activities that pursue benefits to both the business itself and society in general[1]. The scale to which an organization might engage in CSR varies tremendously. A company might participate in a one-time event, like sponsoring a charitable 5k race, contributing to hurricane relief, or collecting donations for Toys for Tots. Alternatively, a company may choose to commit to an ongoing partnership with a service-oriented group. Costco Wholesale, for example, has been in partnership for over 30 years with Children’s Miracle Network (CMN), a nonprofit that raises funds for children’s hospitals across the country. During the month of May, all Costco warehouses participate in a fundraising campaign, holding various events for the community and their employees to raise money for CMN. The nonprofit reports that in their course of their partnership, Costco has contributed more than $274 million dollars.[2]
NiteHawk Sweepers is proud to support causes we care about. Since 2011, NiteHawk has engaged in a partnership with the Disabled American Veterans Foundation, a national nonprofit that supports over one million veterans and their families each year. The DAV Foundation assists veterans in accessing healthcare, employment, education, and other necessary services to successfully transition to civilian life.[3] NiteHawk makes donations to DAV on behalf of customers who purchase a special DAV wrap on our Osprey II and Raptor II sweepers. In addition to per-vehicle donations, the wrap creates increased visibility and public awareness of DAV, while also helping us and our customers communicate our support for this great organization and for all American veterans.
In addition, to company wide support like the DAV or Seattle Children’s Hospital, we have many employees that are engaged in local or national charities. Many of these are familiar like the Susan G. Komen Cure for Cancer or the Boy Scouts of America, but others are local charities that tie to our individual communities like Bloodworks Northwest, a blood bank and medical research institute headquartered in Seattle, Washington that serves 90 hospitals in western Washington and Oregon. Regardless of what, who, or how your organization or an individual participates, the intrinsic benefits are awesome. Some are quantifiable, like statistical increases in job satisfaction, longer employee tenure or the activation of the reward center in our brain, but most are just benefits we know. Giving makes us feel good, improves life satisfaction, strengthen bonds in our communities, reduces stress, and contributes to a positive company culture.
Does your organization have any causes to which you contribute? Like our NiteHawk Facebook page or tag us in a photo of your business. We will help to promote your favorite charity!
Regardless of the organization or charitable
cause you choose to support, making CSR a part of your operation is about
communicating your values to your employees, your customers, and your
community. As you set goals for the New Year, consider incorporating charitable
initiatives into your business.
[1] Keys, Tracey, Thomas W. Malnight, and Kees van der Graaf. 2009. Making the Most of Corporate Social Responsibility. McKinsey Quarterly. Available at https://www.mckinsey.com/featured-insights/leadership/making-the-most-of-corporate-social-responsibility.
[2] Children’s Miracle Network Hospitals. 2017. CMN Hospitals Celebrates 30th Anniversary of Costco Partnership.
Custom Options: The NiteHawk Engineering Team can design and fabricate unique options to save you time and money.
Cab and/or Hopper Wrap: Custom designs, colors and logos, commercial grade vinyl wrap professional install
Cab and/or Hopper Paint: Commercial grade paint of cab, hopper can be powder-coated to match or a different color
Side Suction Hose: 6″ Suction Hose, 8′ reach, Aluminum Nozzle and Handle for picking up debris outside of paved areas
Passenger Side Curb Broom: Vertical Digger Curb Broom, Independent Controls
Dust Suppression System: Watery Spray System, Front Bumper Spray Bar, Sweeping Head and Curb Broom Nozzles, 100 Gallon Tank Capacity
Storage Tray: 8 Sq Feet storage with 5″ lip driver side mounted for additional easy access storage.
(Not compatible with Alternative Fuel)
Work Light – Rear: Custom Spec Wide Angle View 15″ White LED Bar Light, Rear Bumper Mount. Dramatically increases visibility and illumination of your sweeping path.
Work Light – Front: Custom Spec Wide Angle View 15″ White LED Bar Light, Front Bumper Mount. Dramatically increases visibility and illumination of your sweeping path.
Traffic Advisor Light Bar: Low Profile SUPER-LED Direction Bar. safely notify other traffic when sweeping in busy locations
Multi View Cameras: 3 Camera System, Dashboard Display, Driver side, Passenger side and rear view monitoring provides increased visibility and safer operation.
LED Flasher Bar: High Visibility 17″ Amber LED Light Bar, Center Mounted
Bumper Strobes: High Visibility Amber LED Flashers – 2 Front Bumper Mount, 2 Rear Bumper Mount. Provides 360 degree flasher view of equipment
Rear Magnet Bars: 16″ magnet trays mounted to sweeping head, designed to protect your rear tires from sharp metal debris damage.
Front Magnet Bar: Front Bumper Under Mount, Manual Activation, 72″ wide protects tires from sharp metal debris damage.
Hopper Coating: Interior Coating – Powdercoat or Rhino Lining for additional protection
HD Front Bumper: Heavy Duty Safety Bumper engineered 3/16″ high strength steel, powder-coated, padded front plate designed to protect your investment.
Fire Extinguisher: Driver-side Mount, High Visibility All Weather Cover, 10lb, A/B/C rated
Backup Alarm: External audible alarm, connected to reverse position
Trailer Tow Hitch: Class IV trailer hitch/receiver with 7 pin trailer wiring connection
Alternative Fuel: LPG – Liquid Propane: 21 Gallon GGE, bifuel system
Chassis Options: GMC 2500HD, Cheverolet 2500HD, Ford F250
Custom Options: NiteHawk Engineering Team can design and fabricate unique options to save you time and money
Poly/Steel Broom: 75/25 poly/steel blend for longer broom life and better performance
Low Profile Toolbox: 14 Cubic Feet Storage, Driver and Passenger side access doors (locking)
Traffic Advisor Light Bar: Low Profile SUPER-LED Direction Bar. safely notify other traffic when sweeping in busy locations